Bellabeat is a high-tech company that manufactures health-focused smart products to improve women’s health and wellness. They use a mix of physical and digital products to track key health metrics, including behaviors and activities. In this analysis, I dive into existing Fitbit data from non-Bellabeat users to understand key trends in smart device usage, how these trends could apply to Bellabeat customers, and ways in which these findings could influence Bellabeat’s marketing strategy. I use R programming to prepare, process, and visualize the data.

This analysis is my capstone project for the Coursera Google Data Analytics certification.